Have you ever visited a website that was so hip, so cool, so modern, that you couldn’t figure out how to navigate around in it? Or used a software program that crashed because of an “unknown error”? These are symptoms of poor usability. It’s a common problem in the world of computers (and devices in general), but fortunately, it’s a problem that is easily identified and solved through usability testing.
The Value of Your Website’s Copy
Does your website’s copy beguile your audience, or does it cause users who don’t immediately click away to leave vicious yet hilarious messages in your comments section? Here’s how to make your web copy work for you.
Recently, a celebrity, whose name we aren’t allowed to mention for legal reasons, was found engaging in behavior so scandalous that we cannot even reveal which appliances were used.
Still reading? Of course you are. Also, shame on you.
In the old days—when we walked 50 miles to and from school and were limited to analog reading material and only one flavor of Mountain Dew—attention-grabbing headlines were something along the lines of: “UFO KIDNAPS PRINCE CHARLES—CAMILLA GAINS 150 LBS!” Of course, these tactics were clearly sleazy, and only bottom-feeding rags would engage in this type of journalistic sham. However, even though we might have looked down our noses at such bottom-feeding rags, they were still making money. And that was the whole point.
Don’t let the abusive online behavior of a few basement-dwelling losers take your comments section hostage. Here are a few extermination tips.
You wanted your comments section to be a peaceful platform, where the discussion of well-thought-out concepts and new ideas is welcomed and openly encouraged. Instead, you have this:
A recurring theme in Bill Watterson’s “Calvin and Hobbes” comic strips is the Dad opinion poll, in which Dad’s poll numbers are invariably “way down,” according to Calvin. Dad seems unconcerned about these results and their implications; when Calvin remarks that, “You’ll never keep the job with that attitude,” Dad’s response is, “If someone else offers to do it, let me know.”
In Mel Brooks’ The Producers, the protagonists, Max and Leo, try to get rich by sabotaging a play and hiring the worst director and worst cast to stage the worst show on Broadway. If you find that your typical website visitor (or maybe just your website) is annoying, and you can’t stand them any longer, you could try the same approach: sabotage!
You may be sabotaging your website already without realizing it—in which case, you’re a natural. If not, here are some tips:
You Design. We Code.