Front End Coding

Boost Sales by Feeding the Instant Gratification Addiction

Boost Sales by Feeding the Instant Gratification Addiction

Thanks to the Internet, it now takes all of 10 seconds to verify that it was Meryl Streep’s character, Suzanne Vale, in the 1990 film “Postcards From the Edge,” who said the line, “Instant gratification takes too long.”

There was a time when, even if you knew what movie the line was from, it could have taken you an hour or more with a trip to the video store (remember those?) to find the names of the actress and her character. If you didn’t know the name of the movie, it could be a frustrating day of asking friends, video store clerks, and random strangers, “What movie was it where what’s-her-name said…”

Instant gratification, indeed. As a society, we have grown accustomed to this type of instant access—including access to your website. Studies show that if your site takes longer than three seconds to load—less than the time it takes to read this sentence—40 percent of visitors will give up and go elsewhere. For every additional second of load time, more visitors will bail out. Especially in the case of e-commerce sites, low load speeds can cost a lot of money.

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All the News That’ll Fit: Designing Web Pages for Printing

All the News That’ll Fit: Designing Web Pages for Printing

When you’re designing websites, pay special attention to those sections that visitors might want to print out instead.

Remember the “paperless office”?

There was a time not so long ago when it was commonly believed that networked computers, email, databases and electronic signatures would make paper documents obsolete. No more would documents need to be printed out – you could just get them online, and they would always be the current version. Contracts would be signed electronically! File rooms would be repurposed for something more useful, like Foosball! Forests would regrow and landfills would empty!

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