Industry Commentary

You Talkin’ to Me

You Talkin’ to Me

Identifying Your Target Audience

In the 1976 film Taxi Driver, Robert De Niro captivated us all with a single question—an ad-libbed query that would go down in history as one of the most iconic movie scenes of the actor’s career. And now, 40 years later, the viewers of your web page pose the same question to you:

“Are you talkin’ to me?

Are YOU talkin’ to ME?”

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B2B or Not B2B: Design Considerations for B2B Sites

B2B or Not B2B: Design Considerations for B2B Sites

The customer was underwhelmed, to put it mildly. “Listen,” she said to the waiter as she handed the sorry excuse for a Reuben sandwich back to him. “Take this back, and tell the cook to make it like he would make it for himself.”

Snarky chutzpah? Hardly. Just a reasonable request for good value and good service. The point is clear: Treat your customers the way you would expect to be treated yourself. You know, the whole “do unto others” thing.

This should be especially easy if your customers are other businesses. Treat them the way you want to be treated, and provide a business-to-business (B2B) site that has the features you’d want to see in a B2B site.

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Preventing Abuse on Your Website

Preventing Abuse on Your Website

Trolls, bullies, spam, cyberstalking—these are just four excellent reasons to hurl your iPad out of a window and transmit all communications via carrier pigeon. Unfortunately, this is an inefficient strategy in the world of e-commerce.

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Use It or Lose It – How Trademarks Affect Your Website and Business

Use It or Lose It – How Trademarks Affect Your Website and Business

You see them everywhere: the little ™ and ® symbols on brand names, logos, and taglines. Do you really know what they mean?

As a business owner, you should. Trademark law can be your friend—and can also get you in trouble. Here’s a primer on what trademarks are, how to use them on your website, and how to stay out of trouble. As usual, none of this constitutes legal advice; consult an intellectual property attorney for specific legal questions.

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There Is No I in Web Development Team

There Is No I in Web Development Team

Who’s on your roster? No, we’re not talking fantasy football here. We’re talking about your web development team.

Perhaps your team is one person who does everything. Although this can work well for simpler web projects, more complex sites typically require more skills than any one person has, and the work is allocated to different specialists.

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Web Design and the Internet of Things

Web Design and the Internet of Things

It probably has not escaped your notice that there has been a lot of chatter lately about the Internet of Things (IoT). In case you’ve missed it: IoT is the notion that pretty much everything—from refrigerators, automobiles, and industrial machines to environmental sensors, surveillance cameras, and baby monitors can be equipped with circuitry that enables them to connect to the Internet, providing information continuously or on demand.

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