The internet is now so much an intrinsic, ubiquitous part of our society that we take our connectivity for granted: Like electricity, we don’t notice it anymore until it stops working. The Associated Press—and thus, most U.S. news organizations—does not even capitalize the word internet anymore.
Don’t let the abusive online behavior of a few basement-dwelling losers take your comments section hostage. Here are a few extermination tips.
You wanted your comments section to be a peaceful platform, where the discussion of well-thought-out concepts and new ideas is welcomed and openly encouraged. Instead, you have this:
We all know that educational materials are a great way to engage a readership and address the problems being faced by your market.
What fewer businesses realize is that educational materials are the perfect way to improve your business image and enhance your audience’s perceptions of your brand.
Keep this to yourself, obviously, but answer honestly: How many different passwords do you use at one time? And, how difficult would it be for someone to guess any of them?
The venerable username-password combination has been around for as long as there have been individual computer user accounts—dating back to the punch-card era. Although we have tried various ways to make them more secure—requiring a mixture of upper- and lowercase letters, numbers, and special characters or requiring passwords to be changed periodically—the fact remains that the only passwords that are truly secure (that is, difficult to guess) are impossible to remember.
It’s time to rethink user authentication, and some very smart people are doing just that.
Of the many cleverly peculiar turns of phrase attributed to the late Yogi Berra, one of the best known is, “Nobody goes there anymore; it’s too crowded.” This ironic wisdom works for physical places, but on the Internet, there’s always room for more, right? Is there anywhere on the Internet that’s “too crowded?”
Our topic today is crowdsourcing. By this time, you’ve probably at least heard of it. Broadly speaking, crowdsourcing is the process of amassing resources, content, ideas, services, or funding by soliciting voluntary contributions, typically through an online medium. As such, it’s one of the phenomena associated with Web 2.0. Pretty much anything can be crowdsourced, from Wikipedia articles and Yelp restaurant reviews to migratory bird tracking, astronomy, and of course, money, either to help launch a commercial enterprise or for charitable purposes. (Crowdsourcing of money is usually termed crowdfunding.)
You see them everywhere: the little ™ and ® symbols on brand names, logos, and taglines. Do you really know what they mean?
As a business owner, you should. Trademark law can be your friend—and can also get you in trouble. Here’s a primer on what trademarks are, how to use them on your website, and how to stay out of trouble. As usual, none of this constitutes legal advice; consult an intellectual property attorney for specific legal questions.
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