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Reduce Your Workload with Website Maintenance Automation

Reduce Your Workload with Website Maintenance Automation

There was a time, not so long ago, when it was believed that computers would make our lives easier, less complicated, and less hectic, in part by performing many of our mundane tasks for us. This would free us up for more creative pursuits, such as binge-watching “Gilligan’s Island.” Computers would be our obedient servants, instantly providing answers to our questions and even anticipating our wants and needs.

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Written in the Stars: Implementing a Product Rating System

Written in the Stars: Implementing a Product Rating System

Blame it all on Amazon.

The pioneering e-retailer was among the first to enable users to rate the company’s products. This was a bold move and somewhat counterintuitive. Although some brick-and-mortar businesses provided comment cards for customers to fill out, these businesses typically did not put them all (positive or negative) up on the wall for everyone to see. At best, they would make a few of the positive ones available as “customer testimonials.” Putting the negative ones up, too? Preposterous!

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How Proper Site Development Enhances Sponsored Search Results

How Proper Site Development Enhances Sponsored Search Results

Want to get your site higher up in Google’s search results? Google has a simple solution: Pay for it!

OK, it’s not as simple as paying Google $50 and always having your site show at the top of the search results. It’s a bit more complicated than that—you have to do your homework and decide how much you’re willing to spend on it. The fact is, how your site is built to begin with has a big impact. From ensuring your page navigation is easy to maneuver to error-free coding, your site developer plays a major role in your future SEO and online advertising success. What good is an ad campaign if your bounce rate is through the roof due to poorly-build pages that don’t work cross-platform?

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