We all know that one of the best things about WordPress is its adaptability. Developers of all kinds can build custom WordPress plugins to achieve….well, just about any goal you can think of. One of the biggest beneficiaries of this customization is definitely social media.
If you’re looking for ways to more tightly integrate WordPress with social media, read on.
1. Instagram Feed
If your site needs a visual boost, consider Instagram feed. This plugin lets you display Instagram photos on your site from any public account—even if you don’t have one yourself. You can set up rotations of photos taken from multiple accounts, and even customize each photo’s dimensions to fit your website layout.
If you’re interested in outsourcing image creation and generating a fresh stream of interesting, lively content for your webpage, you can’t go wrong here.
2. (Better) Click to Tweet
Click to Tweet (and its successor, Better Click to Tweet) are great ways to encourage users to share your content via Twitter. This plugin lets you highlight specific snippets, pull quotes, or custom messages in the body of your content for users to click. When they do, the message is immediately shared on Twitter.
Many big websites do this in some form already, and for good reason—generating buzz on Twitter is one of the best ways to increase content viewership and brand recognition.
3. Social Locker
Social Locker lets you gate your content behind social paywalls. You can restrict access to your blogs until the viewer likes, shares, +1’s, or tweets your page. This is a great strategy to encourage social participation from users who may not otherwise give your social sharing buttons a second thought.
Gating premium content is a time-tested way to drive marketing results, and social paywalls are much less painful than requesting users to submit their email addresses or business information. Give it a try and see what happens.
4. Feed Them Social
Interested in publishing your personal social feed on your website? How about showcasing the feeds of noteworthy industry thought leaders? It’s all possible with Feed Them Social. This plugin lets you host a user’s social feed on your website, no matter who owns it.
This plugin is great because you get the benefit of an active social feed without the work. By hosting a relevant social feed on your site, you position yourself as an expert who’s interested in sharing value with your readers without the hassle of creating your own content. Win-win!
5. Revive Old Post
You worked hard to create your content, and you shouldn’t let it grow stale in a dusty corner of your website. Revive Old Post is a tool that automatically pulls your old website content and shares it on social. You can set up custom schedules, sharing intervals, and include links back to your site.
If you’re tired of manually publishing content on social media and want to repurpose your old materials, this one’s worth a shot.
6. Easy Social Metrics Pro
So far, we’ve covered plugins that let you automate sharing, gate your premium content, and incorporate new ways to drive users to your social channels. Now, it’s time to track the results.
Easy Social Metrics Pro gives you a comprehensive platform for tracking and analyzing post performance. The plugin monitors 12 of the biggest social networks and can automatically generate performance reports based on parameters you define. This one’s not free, but it’s a valuable tool for tracking the success of your social media marketing campaign.
The Best WordPress Plugins
We’re always on the hunt for the best WordPress plugins to help users build out their web profiles, and the above selection is a great place to start. They’re easy to use, totally customizable, and (almost) all free. You have no excuse—get downloading!