It was recently discovered that 29% of small business owners plan on developing a website in 2020. What this statistic shows is that a lot of small business owners aren’t using an online presence to their advantage.
As a small business owner, having a website puts you at a huge advantage. It can be incredibly beneficial in getting you discovered in your local area.
However, when it comes to your website, you don’t want to put just anything online. There are some web development mistakes that you should try to avoid.
Read on to discover what these are.
Mistake #1: Your Site Isn’t SEO Optimized
With more than 1.5 billion websites on the web, it’s not hard to get lost in the mix. If you want customers to be able to find you, your site has to be search engine optimized.
There are so many benefits of SEO, including the fact that you can be found by people who want to buy what you have to offer. You can achieve this by using the right keywords.
Having a search-engine-optimized site also means giving people a reason to visit often.
If you aren’t currently uploading regular blog posts, then people aren’t coming to your site to see what you have to offer. You also aren’t using keywords and phrases to your advantage.
It’s important to be found when someone wants to buy your products. However, you also need to attract people who may not be quite ready to buy right now but will be in the future. If you can keep your products and brand at the top of their mind, you’ll be the first place they visit.
It takes time and effort to optimize your site for search engines, but it’s worth it.
Mistake #2: Your Site Is Hard to Navigate
It can be incredibly challenging to get people to visit your site. Once they are there, you want to keep them there.
If customers aren’t able to find exactly what they are looking for when they get to your site, then they will go somewhere else. That’s why having a site that is easy to navigate is so important.
How you achieve this goal will depend. The trends for what make a site easy to navigate continuously change. However, some of the things that never seem to go out of style include using photos, having white space, and making it easy to find various pages. These might include your product pages, the About Us, and your contact information.
Should you find that you get a lot of visitors to your site but not a lot of conversions, this could be an indicator that your site is too hard to navigate.
Your site also needs to look professional. Many small businesses worry about web development costs, so they look for the cheapest option. This may save you some money, but you will also get what you pay for.
A cheap-looking site sends a message to customers that you don’t want to invest in yourself. If you aren’t willing to take this step, they won’t either.
You don’t need to spend a ton of money to get a good-looking website. Although, you do need to make the investment in yourself before others will be willing to take a chance.
Consider working with a professional. They know what it takes to create a great site. They also make it easy for people to find what they’re looking for.
Mistake #3: Your Site Isn’t Optimized for Mobile
Most people use their phone or other mobile devices to access the web. This is especially true when people are searching for local businesses.
To be found, you need to optimize your site for mobile devices. This means that the site loads quickly and is easy for people to read on a smaller screen. Taking this step can set you apart from your competition and increase your sales.
Mistake #4: Not Protecting Your Customer’s Information
One of the most common cyber threats is the theft of valuable information. To give your customers peace of mind, they need to know that when they buy from your site, their information is safe.
Using the right software is imperative. If you aren’t sure whether your site can offer the safety and security customers are looking for, then you need to work with a professional website developer.
Not only will they be able to make your site safe, but they’ll also know what the current rules and regulations are so that you can be in compliance.
Mistake #5: You Don’t Use Analytics
Creating a website is an investment. If you want to make sure you are getting a return on your investment, you need to understand how it’s performing. That’s where analytics come into play.
Analytical data allows you to see what’s working with your website and what’s not. This will give you invaluable information on how to make your site appealing to audiences. It can also help you incorporate new web design ideas.
Mistake #6: Not Making Your Brand Messaging Clear
Your brand is how your customer recognizes you. You may think that brands are just for big businesses, but that’s not true. Small businesses can benefit from them as well.
You should be using your website to establish your brand. It can also help you create a connection with your audience and encourage them to buy from you over the competition.
Mistake #7: Not Incorporating a Call to Action
If you want to give customers a great experience when they visit your site, it needs to tell them what, where, and how.
They should know exactly what they are doing on your site, where they need to go, and how to feel about your products. Having a call to action can help with that endeavour.
Not only do you need text that tells them what to do, but you also need to incorporate a link to direct them where to go.
Adding a call to action is easy, and it has a huge impact on user experience. Don’t make the mistake of not including this on your site.
How to Avoid Web Development Mistakes
The easiest way to avoid web development mistakes is to work with a professional web designer.
At Smashstack, we have the skills and expertise to create a custom website that will attract audiences and convert them into clients. Contact us today to see how we can help with all of your website development needs.