Trolls, bullies, spam, cyberstalking—these are just four excellent reasons to hurl your iPad out of a window and transmit all communications via carrier pigeon. Unfortunately, this is an inefficient strategy in the world of e-commerce.
Do you have partners, employees, investors, contract workers, or even vendors and service providers you need to communicate with on a regular basis? Are you doing so by pinning memos on the bulletin board in the break room? If the most newfangled method you have for internal communications is email (so 1995!), read on—and consider the benefits of setting up an internal web site.
New Year’s resolutions: Easy to make, even easier to break. And if you’re the kind of person who makes New Year’s resolutions for other people (you know who you are), maybe you should resolve not to do that anymore because everyone hates it.
Here’s an idea: Instead of the run-of-the-mill resolutions like losing weight, calling your mom more often, and finally getting all that junk out of your garage, try some resolutions for your website. The thing is, your website won’t implement your resolutions by itself, any more than your brother-in-law will. So you will have to do them yourself.
Ready? Here are some New Year’s resolution ideas for your website:
Look, we get that it’s tough to manage your online presence. You have to worry about content creation, marketing, SEO, your website design, and a host of other concerns that demand your limited attention. Who has time to worry about optimizing a Contact Us page? Just throw in an email sign-up form, your phone number, and your address, and you’re good to go.
At this point in the history of the Internet, it seems that most of the development of Web search is behind us—there is not much more that Bing, Google, Yahoo, and their ilk can do to improve, other than to squeeze a bit more performance when searching the ever-growing trove of website data for matching keywords. So what’s next?
It turns out there is quite a bit going on at the search engine companies to expand Internet searching beyond text-based keyword searching. Here’s a summary:
Even if you think it’s clear that at a glance of your home page, people can see what your organization does and what it stands for, some visitors will want it spelled out more concretely or want additional details. This is where the “About” page comes in. Many websites have some form of an “About” page that describes the business or organization behind the site. It’s an important way to attract and keep customers, and it’s worth your while to put some thought into it.
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