Blogging

Fright Night: 5 Usability Skeletons in Your Website Closet

Fright Night: 5 Usability Skeletons in Your Website Closet

Ghosts and goblins. Ghouls, demons, and phantoms of all kinds. It’s that time of year when the ancient Celts believed the barrier between the dead and the living became porous, allowing spirits and fairies to visit us and demand appeasement.

Something like that is going on with your website and not just at Halloween. No amount of treats will make them go away—they must be exorcised, or they will give your visitors (and therefore you) no peace. We’re talking about usability problems, those busy monsters that can spook site visitors into going elsewhere. Here are some common ones that you should watch for and banish to their coffins.

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Reap What You Sow: Website Tips That Attract (and Keep) Visitors

Reap What You Sow: Website Tips That Attract (and Keep) Visitors

It’s autumn in the Northern Hemisphere, a time for leaf blowers, football, hayrides, Oktoberfest, trick-or-treating, and giving thanks. It’s also a good time to consider whether you are harvesting all that you have sown with your website: Have you planted the seeds that will bring visitors to your site, keep them there, and boost your business?

Here are some things you can do to bring in a bigger harvest from your website. Even if you are already doing some of all of these, it’s a good idea to review them to ensure they haven’t gone fallow. And if you aren’t doing these with your site, don’t wait for spring; sow these seeds now.

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Chores Are for Kids—Outsource Your Website Maintenance

Chores Are for Kids—Outsource Your Website Maintenance

Perhaps at some point in your life, you learned enough HTML to put together a website for your business. Maybe it was back in the early days of the web, when a trained monkey could create a web page (and, judging by the quality of many websites back then, a lot of trained monkeys were doing exactly that).

But time goes on, and priorities change. You’re too busy running your business to worry much about maintaining your website. Good thing for your business, not so much for your website. Here are some signs that it might be time to hand over the website maintenance reins to someone else—and not your 12-year-old niece, but a professional that you (gasp!) pay for.

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