B2B or Not B2B: Design Considerations for B2B Sites
The customer was underwhelmed, to put it mildly. “Listen,” she said to the waiter as she handed the sorry excuse for a Reuben sandwich back to him. “Take this back, and tell the cook to make it like he would make it for himself.”
Snarky chutzpah? Hardly. Just a reasonable request for good value and good service. The point is clear: Treat your customers the way you would expect to be treated yourself. You know, the whole “do unto others” thing.
This should be especially easy if your customers are other businesses. Treat them the way you want to be treated, and provide a business-to-business (B2B) site that has the features you’d want to see in a B2B site.