Industry Commentary

Does Your Website Need a Web Developer or a Developer Partner?

Does Your Website Need a Web Developer or a Developer Partner?

We received a distressing call the other day from a troubled business owner.
This gentleman was a capable web developer who had recently launched his own business. Naturally, he needed a website to go along with it. As a web developer, he figured he could save some cash by handling the web development on his own.

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9 Things That Inspire Your Web Guy to Work Harder For You

9 Things That Inspire Your Web Guy to Work Harder For You

The internet is festooned with articles about “what not to do” about one thing or another—what not to eat, what not to wear, what not to buy, what not to give to your children…the list goes on. It’s getting to the point where if you paid attention to all those “what not to dos,” you wouldn’t do anything at all, including thinking and breathing.

So we’re taking a different approach. Here are nine things you should do—specifically, what you should do to make your web designer or developer work harder for you. By following these tips, you’ll foster a positive, collaborative relationship that benefits both of you.
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You Talkin’ to Me

You Talkin’ to Me

Identifying Your Target Audience

In the 1976 film Taxi Driver, Robert De Niro captivated us all with a single question—an ad-libbed query that would go down in history as one of the most iconic movie scenes of the actor’s career. And now, 40 years later, the viewers of your web page pose the same question to you:

“Are you talkin’ to me?

Are YOU talkin’ to ME?”

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B2B or Not B2B: Design Considerations for B2B Sites

B2B or Not B2B: Design Considerations for B2B Sites

The customer was underwhelmed, to put it mildly. “Listen,” she said to the waiter as she handed the sorry excuse for a Reuben sandwich back to him. “Take this back, and tell the cook to make it like he would make it for himself.”

Snarky chutzpah? Hardly. Just a reasonable request for good value and good service. The point is clear: Treat your customers the way you would expect to be treated yourself. You know, the whole “do unto others” thing.

This should be especially easy if your customers are other businesses. Treat them the way you want to be treated, and provide a business-to-business (B2B) site that has the features you’d want to see in a B2B site.

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Preventing Abuse on Your Website

Preventing Abuse on Your Website

Trolls, bullies, spam, cyberstalking—these are just four excellent reasons to hurl your iPad out of a window and transmit all communications via carrier pigeon. Unfortunately, this is an inefficient strategy in the world of e-commerce.

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Use It or Lose It – How Trademarks Affect Your Website and Business

Use It or Lose It – How Trademarks Affect Your Website and Business

You see them everywhere: the little ™ and ® symbols on brand names, logos, and taglines. Do you really know what they mean?

As a business owner, you should. Trademark law can be your friend—and can also get you in trouble. Here’s a primer on what trademarks are, how to use them on your website, and how to stay out of trouble. As usual, none of this constitutes legal advice; consult an intellectual property attorney for specific legal questions.

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