Industry Commentary

Ad Blocking And the Future of Content

Ad Blocking And the Future of Content

Advertisements: Love ’em, hate ’em, or ignore ’em, they are an essential part of the economics of content. Without ads, magazine subscriptions would cost hundreds of dollars per year, movie ticket prices would be even more insane than they already are, and you’d have to pay directly for each episode of “Dancing With the Stars.”

Perhaps even more important, there would be no Google, no Bing, no Yahoo, and perhaps no Facebook, all of whose business models depend heavily, if not completely, on advertising. And, in fact, many websites depend on banner advertising on their pages for revenue.

(more…)

Are You Getting the Best Deal From Your Hosting Services?

Are You Getting the Best Deal From Your Hosting Services?

There’s no question that if you want your business to succeed, you need a website. However, not all web hosts are created equal. There can be a tremendous amount of variance in pricing, services offered, registration fees, site customization, and service agreement regulations. Here’s a few things to look for when choosing a web hosting service:

(more…)

You Will Be Socially Integrated—Resistance Is Futile

You Will Be Socially Integrated—Resistance Is Futile

Social media—it’s not just for kids anymore.

Yes, in a world where social media use is rising and more than 1 billion people use Facebook, social media integration is no longer an option for web developers.

Failing to include easy-to-use social media plugins and development tools in your website design will end up costing you big. Fortunately, enhancing your site with social media is an easier process than it used to be.

(more…)

Chores Are for Kids—Outsource Your Website Maintenance

Chores Are for Kids—Outsource Your Website Maintenance

Perhaps at some point in your life, you learned enough HTML to put together a website for your business. Maybe it was back in the early days of the web, when a trained monkey could create a web page (and, judging by the quality of many websites back then, a lot of trained monkeys were doing exactly that).

But time goes on, and priorities change. You’re too busy running your business to worry much about maintaining your website. Good thing for your business, not so much for your website. Here are some signs that it might be time to hand over the website maintenance reins to someone else—and not your 12-year-old niece, but a professional that you (gasp!) pay for.

(more…)

The Ugly Truth about Charging for Site Content

The Ugly Truth about Charging for Site Content

Do you have valuable content on your website?

Well, of course you think your website content is valuable: You worked hard and/or paid a good chunk of change to get it there. But here, the definition of “valuable content” is “something your site visitors would pay for.”

Still think you have valuable content? Want to cash in?

(more…)

Spot Crummy Web Designers with these 4 Questions

Spot Crummy Web Designers with these 4 Questions

You wake up one morning with the fabulous idea of redesigning your website. You send a quick email to your web designer, the one you’ve been using for years, to see if she can do lunch today to talk about it. You get an immediate out-of-office autoreply: “I won the state lottery and have moved to Trinidad. I don’t do web design anymore. See me on Facebook!” Indeed, her Facebook page is festooned with photo after mind-numbing photo of beautiful beach scenes.

Uh-oh. Time to shop for a new web designer.

(more…)