Legal

Going Down In Flames 3 Damage  Control Strategies

Going Down In Flames 3 Damage Control Strategies

It’s an inevitability of ecommerce.

Accidents will happen. People will make mistakes. Your brand will stumble.

It doesn’t matter if they’re the fault of your team or the fault of your customers, but every once in a while, you’re bound to get some angry voices shouting at you. And when these voices arise, you’d better be ready. Every business in the online world needs a damage control strategy for when an irate customer tries to set fire to the ship.

We recommend the following three tactics to minimize the damage your brand might suffer.

(more…)

Who Runs the Internet, Anyway?

Who Runs the Internet, Anyway?

The internet is now so much an intrinsic, ubiquitous part of our society that we take our connectivity for granted: Like electricity, we don’t notice it anymore until it stops working. The Associated Press—and thus, most U.S. news organizations—does not even capitalize the word internet anymore.

(more…)

Stalkers, Haters, and Trolls, Oh My! – Dealing With the Net’s Cowards

Stalkers, Haters, and Trolls, Oh My! – Dealing With the Net’s Cowards

Don’t let the abusive online behavior of a few basement-dwelling losers take your comments section hostage. Here are a few extermination tips.

You wanted your comments section to be a peaceful platform, where the discussion of well-thought-out concepts and new ideas is welcomed and openly encouraged. Instead, you have this:

(more…)

Master of All You Survey: Implementing Opinion Surveys

Master of All You Survey: Implementing Opinion Surveys

A recurring theme in Bill Watterson’s “Calvin and Hobbes” comic strips is the Dad opinion poll, in which Dad’s poll numbers are invariably “way down,” according to Calvin. Dad seems unconcerned about these results and their implications; when Calvin remarks that, “You’ll never keep the job with that attitude,” Dad’s response is, “If someone else offers to do it, let me know.”

(more…)

Kids on the Net: A Primer for Building Youth-Oriented Websites

Kids on the Net: A Primer for Building Youth-Oriented Websites

The first step of quality web design is knowing who’s going to use your site and how you can tailor it to meet their needs.

Who’s your target market? Are they business executives? Stay-at-home dads? How about kids?

(more…)

The Payment Frontier: Moving Beyond Credit Cards

The Payment Frontier: Moving Beyond Credit Cards

We remember a time when accepting credit cards was a huge selling point for business owners.
It seemed so futuristic at the time—just swipe a piece of plastic, and get whatever you want. Pretty great, right?

While the advent of credit card payment systems was a groundbreaking moment for small business owners, they came at a time before we had Internet in every household. Thanks to improving technology and 24/7 connectivity, transactions take place on too many fronts to be limited to what can now be considered stone-age payment options.

(more…)