It’s an inevitability of ecommerce.
Accidents will happen. People will make mistakes. Your brand will stumble.
It doesn’t matter if they’re the fault of your team or the fault of your customers, but every once in a while, you’re bound to get some angry voices shouting at you. And when these voices arise, you’d better be ready. Every business in the online world needs a damage control strategy for when an irate customer tries to set fire to the ship.
We recommend the following three tactics to minimize the damage your brand might suffer.