Marketing

You Talkin’ to Me

You Talkin’ to Me

Identifying Your Target Audience

In the 1976 film Taxi Driver, Robert De Niro captivated us all with a single question—an ad-libbed query that would go down in history as one of the most iconic movie scenes of the actor’s career. And now, 40 years later, the viewers of your web page pose the same question to you:

“Are you talkin’ to me?

Are YOU talkin’ to ME?”

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Developer, Take the Wheel: Managing Your Web Development Clients

Developer, Take the Wheel: Managing Your Web Development Clients

Dealing with clients isn’t easy, no matter how great of a developer you are.

It’s important for anyone working in the world today to know how to establish and maintain a healthy relationship with clientele. We’re talking about soft skills, here: those less to do with the technical details and more about how you conduct yourself as business person.

Let’s dig into the do’s and don’ts of dealing with your web development clients.

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How to Attract and Keep Followers

How to Attract and Keep Followers

Let’s explore how to be a great “wing woman,” with a sexy neck and shoulders and oodles of confidence to help you attract and keep…oh, sorry. Those are Cosmo’s tips on how to be a total “man-magnet.” Here’s how to attract social media followers.

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Ways to get rid of site visitors

Ways to get rid of site visitors

In Mel Brooks’ The Producers, the protagonists, Max and Leo, try to get rich by sabotaging a play and hiring the worst director and worst cast to stage the worst show on Broadway. If you find that your typical website visitor (or maybe just your website) is annoying, and you can’t stand them any longer, you could try the same approach: sabotage!

You may be sabotaging your website already without realizing it—in which case, you’re a natural. If not, here are some tips:

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Top 8 Reasons Your Site is Getting Fewer Visitors

Top 8 Reasons Your Site is Getting Fewer Visitors

Website maintenance can be a time-consuming headache. After all, if you have a social media presence, why bother with a website? Doesn’t everyone just get their information from Facebook and Twitter, anyway? Oh, you poor, misinformed soul. Let’s get an idea of how far you’ve allowed your website to deteriorate, shall we?

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B2B or Not B2B: Design Considerations for B2B Sites

B2B or Not B2B: Design Considerations for B2B Sites

The customer was underwhelmed, to put it mildly. “Listen,” she said to the waiter as she handed the sorry excuse for a Reuben sandwich back to him. “Take this back, and tell the cook to make it like he would make it for himself.”

Snarky chutzpah? Hardly. Just a reasonable request for good value and good service. The point is clear: Treat your customers the way you would expect to be treated yourself. You know, the whole “do unto others” thing.

This should be especially easy if your customers are other businesses. Treat them the way you want to be treated, and provide a business-to-business (B2B) site that has the features you’d want to see in a B2B site.

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