You see them everywhere: the little ™ and ® symbols on brand names, logos, and taglines. Do you really know what they mean?
As a business owner, you should. Trademark law can be your friend—and can also get you in trouble. Here’s a primer on what trademarks are, how to use them on your website, and how to stay out of trouble. As usual, none of this constitutes legal advice; consult an intellectual property attorney for specific legal questions.