Your business website is often the first thing new customers see when searching for local services or shopping online. Despite the importance of a business website, 46% of small businesses in the U.S. still don’t have one.
Not having a website or having one that doesn’t look professional, impacts your online presence and the perception of your brand.
Does your site represent your brand in a way you’re proud of?
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It was recently discovered that 29% of small business owners plan on developing a website in 2020. What this statistic shows is that a lot of small business owners aren’t using an online presence to their advantage.
As a small business owner, having a website puts you at a huge advantage. It can be incredibly beneficial in getting you discovered in your local area.
However, when it comes to your website, you don’t want to put just anything online. There are some web development mistakes that you should try to avoid.
Read on to discover what these are.
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There are plenty of web developers out there these days, but unfortunately, not all of them are worth their price tag. Web development is a complicated, personal task that will end up making a huge impact on the success of your future enterprise; as such, you should do your due diligence before putting your project in the hands of a third-party
developer.
We received a distressing call the other day from a troubled business owner.
This gentleman was a capable web developer who had recently launched his own business. Naturally, he needed a website to go along with it. As a web developer, he figured he could save some cash by handling the web development on his own.
There’s no denying that WordPress has completely dominated the market of Content Management Systems (CMS), and for good reason. WordPress’ intuitive design and versatility has made it an excellent choice for anyone looking to jump right into a fully-functioning CMS.
But the overwhelming success that WordPress has experienced doesn’t necessarily mean that it’s the only CMS for the job. In fact, one could even argue that it’s not the best CMS out there when we look at specific jobs.
A minor irony of being a website owner is that your ultimate goal is not to have to fool with it anymore.
No, that doesn’t mean getting rid of the site, or closing the business and retiring to some tropical paradise (although that, too, is a worthy, long-term goal). What it means is that your business is so successful that you can pay people to worry about your site for you.
