Website Tips

Tricks to Increase Your Site’s Visual Appeal

Tricks to Increase Your Site’s Visual Appeal

When it comes to web design, image is everything.

OK, maybe not everything, but it’s hard to deny that your web design interface is a critical part of your online presence. It’s tempting to imagine our audience as enlightened individuals who value the content we provide above all else, but let’s not kid ourselves—an unattractive and overly complex website is enough to repel even the staunchest of your supporters.

(more…)

Fright Night: 5 Usability Skeletons in Your Website Closet

Fright Night: 5 Usability Skeletons in Your Website Closet

Ghosts and goblins. Ghouls, demons, and phantoms of all kinds. It’s that time of year when the ancient Celts believed the barrier between the dead and the living became porous, allowing spirits and fairies to visit us and demand appeasement.

Something like that is going on with your website and not just at Halloween. No amount of treats will make them go away—they must be exorcised, or they will give your visitors (and therefore you) no peace. We’re talking about usability problems, those busy monsters that can spook site visitors into going elsewhere. Here are some common ones that you should watch for and banish to their coffins.

(more…)

Reap What You Sow: Website Tips That Attract (and Keep) Visitors

Reap What You Sow: Website Tips That Attract (and Keep) Visitors

It’s autumn in the Northern Hemisphere, a time for leaf blowers, football, hayrides, Oktoberfest, trick-or-treating, and giving thanks. It’s also a good time to consider whether you are harvesting all that you have sown with your website: Have you planted the seeds that will bring visitors to your site, keep them there, and boost your business?

Here are some things you can do to bring in a bigger harvest from your website. Even if you are already doing some of all of these, it’s a good idea to review them to ensure they haven’t gone fallow. And if you aren’t doing these with your site, don’t wait for spring; sow these seeds now.

(more…)