An update two years in the making, WordPress version 4.4 was released on Dec. 8, 2015. While most of us have probably made the switch by this point, we love the changes that the new WordPress update provides. Hey, WordPress is our (and many of our clients’) bread and butter. Can you blame us for being excited?
We have a message for you from Clifford Brown: no more putting off updating WordPress.
We get it—we’re all busy, and updating software doesn’t always rank in at the top of our to-do lists. Make no mistake, though. Failing to stay on top of WordPress updates can end up costing you (and your site) more than you bargained for.
Thanks to the Internet, it now takes all of 10 seconds to verify that it was Meryl Streep’s character, Suzanne Vale, in the 1990 film “Postcards From the Edge,” who said the line, “Instant gratification takes too long.”
There was a time when, even if you knew what movie the line was from, it could have taken you an hour or more with a trip to the video store (remember those?) to find the names of the actress and her character. If you didn’t know the name of the movie, it could be a frustrating day of asking friends, video store clerks, and random strangers, “What movie was it where what’s-her-name said…”
Instant gratification, indeed. As a society, we have grown accustomed to this type of instant access—including access to your website. Studies show that if your site takes longer than three seconds to load—less than the time it takes to read this sentence—40 percent of visitors will give up and go elsewhere. For every additional second of load time, more visitors will bail out. Especially in the case of e-commerce sites, low load speeds can cost a lot of money.
Once considered a platform used only by amateur bloggers talking about their cats, WordPress has established itself as a key player in web content management systems. While it might not seem like focused SEO efforts would be effective for platforms such as WordPress or MODX, nothing could be further from the truth.
A Far Side panel from many years ago features a man with a bucket of paint and a brush that he has used to label various objects on (presumably) his property, such as “The House,” “The Tree,” “The Dog,” and so on. “Now!” he says. “That should clear up a few things around here!”
According to Douglas Adams’ The Hitch-Hiker’s Guide to the Galaxy series, “There is a theory which states that if ever anyone discovers exactly what the Universe is for and why it is here, it will instantly disappear and be replaced by something even more bizarre and inexplicable.” The Guide goes on to say, “There is another theory which states that this has already happened.”
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